Impact
Capital can do more than acquire an asset. It can decide what happens to it next.
Every house has an owner, and every owner makes decisions: about quality, maintenance, pricing, tenure and whether the building stays useful housing. Conqord's impact is exercised in those decisions, not in a slogan.
Housing and education
Location influences access. We do not claim more than that.
Where a family lives determines which public-school attendance zone their children fall in, how far a parent commutes, and which resources are a walk away. Research on housing stability and school stability points the same direction: children who change schools mid-year tend to fall behind, and families change schools most often when they lose their housing.
Housing does not sit on its own. The people who have worked longest on this in Atlanta tend to name the same three basics together, food, housing and education, because a family missing any one of them is unstable in all three. The fund works the housing piece, and selects for neighborhoods where the other two are within reach: a school worth staying for, and somewhere to buy groceries without a car.
We do not believe a school rating defines a neighborhood, and we do not claim that our ownership improves any child's academic results. We do believe that access to educational options matters to families, that it shapes where they choose to stay, and that a landlord who keeps a home well and keeps a family in it is one of the quieter contributors to school continuity. The thesis is about access, not prestige.
How the strategy creates impact
Five decisions, in order.
01
Acquire responsibly
Below market value, inside a school zone, on a street where the fund is not the third investor-owner. Never by displacing a family who is current on their rent.
02
Rehabilitate thoughtfully
Systems before cosmetics, efficiency in every scope, finishes chosen for a ten-year tenancy. Local trades where we can get them.
03
Preserve quality housing
The home stays a home. No conversion to short-term rental, no condo carve-up, no land bank.
04
Operate for the long term
Longer leases, renewal terms that reward staying, escalators tied to inflation. Refinance and hold rather than sell when the asset supports it.
05
Measure what happened
Defined metrics, defined periods, defined methods, reported to limited partners in the same document as the financials.
Returns matter. So does what the asset contributes while we own it.
Measurement framework
What we intend to track.
These are the measures the fund is building its reporting around. They are intentions, not results. No figure on this page is a portfolio outcome.
Housing
- Homes acquired, rehabilitated and held as long-term residential housing
- Rehabilitation investment per home
- Homes retained as housing versus converted or sold
- Share of portfolio rented at or below a defined local rent benchmark
Residents
- Households served
- Average tenancy length and renewal rate
- Voluntary turnover
- Maintenance response time
- Resident satisfaction, where surveyed
Attainability
- Rent relative to area median income and to local median rent, with the benchmark stated each period
- Cost-burden position of resident households, where known
- No use of the word "affordable" without a stated definition
Education access
- Share of homes inside attendance zones meeting the fund's published selection criteria
- School-zone stability of the portfolio over time
- Mid-lease school changes avoided, where a household reports it
Neighborhood
- Previously vacant or distressed homes returned to occupancy
- Capital invested in property improvement
- Share of rehabilitation spend with local contractors and vendors
Efficiency
- Efficiency upgrades completed by category: lighting, water, HVAC, insulation, appliances
- Reported only where actually installed and tracked
Where the thesis came from
Four ZIP codes in six years.
The General Partner grew up in Section 8 housing, on government assistance, and changed ZIP codes four times in six years. Those moves did not only decide where he slept. They decided which classroom he sat in, which teachers knew his name, and how often he started over.
Years later he helped found a public charter school in Atlanta. The first year nearly did not open for want of enrollment. The second year it filled. And then he watched children leave in the middle of the school year, not because they or their families wanted to go, but because the housing underneath them moved. Each one was a line on an enrollment report and a rupture in a child's education.
He is not an unusual case. In the 2023–24 school year, public schools identified more than 1.5 million students experiencing homelessness, the highest figure since national reporting began in 2004 and a 12.6 percent increase in a single year. Of those students, 47.7 percent were chronically absent, and 70.1 percent graduated high school.
That is the whole origin of this fund. The buildings a person finances are not only assets. They are the backdrops to somebody's childhood, and the decision about who owns them, and how, is made by investors.
A family should be able to count on two things: a home to return to and a school to stay in.
Student homelessness figures: National Center for Homeless Education, federal data summary for the 2023–24 school year, the most recent national reporting available. External research, cited as such; it describes national conditions, not the fund's results.
The street a family can afford is the street their children grow up on.
Claim discipline
Four kinds of statement, never blurred.
Every impact claim is held to the standard of an investment claim. Ranked by how much of its own proof each kind carries, strongest first. The top row is empty, and saying so is the point.
FactMeasured
Something measured, with a period, a population and a method.
None on this website yetExternal researchCited
Something supported by outside evidence, cited to its source and never extended beyond what it found.
TargetIntended
Something the fund intends to achieve. Stated as a target, with the date it was set.
ThesisBelieved
Something the fund believes from its investment philosophy. “Housing location influences access” is a thesis.
A home to return to, and a school to stay in.
Public investment moves first. Private capital decides who is still there when it lands.
Where we are today
Early, and saying so.
Conqord Capital's measurement framework is being established alongside the portfolio. As the fund matures, we intend to publish portfolio-level measures using the definitions on this page, in an annual report that carries investment stewardship and community outcomes in the same document.
Until then, this page describes intent. It will change when there is something to report, and each change will be dated.
Definitions. Attainable housing: market-rate homes whose rent, at the time of underwriting, is at or below the local median for comparable homes; the benchmark is stated with each figure. Communities we serve: Atlanta neighborhoods meeting at least two of: renter cost burden above the metro average, aging single-family stock, limited attainable inventory near schools and transit, and recent price velocity that signals displacement pressure. These definitions will tighten as the portfolio gives us data.
Conqord Capital · Private real estate investment fund, Atlanta
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